Theta Avails
Wizard
Top-Down
1
Universe
Total Universe
~200M MAU
Age Group
All Adults 18+
Adults 21+ (LDA)
Lookback
7d
14d
30d
60d
90d
120d
180d
270d
360d
2
Geography / Location
Location
Search
File
Resolve
Location modifier
—
3
Demographics
Additional Attributes
Any
All
MPI Attributes
Any
All
Chains
ESRI modifier
—
4
Media Channel
Coming Soon
Mobile, Video, CTV, DOOH
5
Creative Size
Creative Sizes
320x480
320x50
300x250
728x90
Creative modifier
—
6
Purchase Behavior / Segments
Audience Description
Search Segments
+ Product Buyers
+ Preceptivity (Chains)
7
Custom Audiences
Coming Soon
Active, Lapsed, Moveable Middle, Most Valuable, New to Brand, Cash Buyers